Company culture involves a set of values shared by the members of an organization.

 Do you know what organizational culture means? Understanding this concept is essential for the development of an environment that fosters the growth of the company This question is relevant to different industries and market segments. In this context, we can affirm that knowledge and understanding of the concept are fundamental in managing your business.

It's worth noting that the development of a corporate culture contributes to keeping employees motivated and committed to helping companies grow in the market and achieve their planned objectives for a given period.

Indeed, the adoption of an organizational culture is one of the key secrets of successful companies. This practice contributes to companies growing efficiently and effectively.

Thinking about the importance of this content, in this post, we highlight what organizational culture is, we will address the education of this concept, provide tips to help you optimize corporate culture, and inform you about the main issues that this concept can influence in the daily life of companies. Follow along.

What is corporate culture?

Also known as organizational culture, this concept refers to the combination of behaviors, attitudes, values, and expectations that influence the leaders and employees of a company in their daily operations.

It's also worth highlighting that organizational culture also influences the beliefs, values, and behavior of employees. 

What are the main indicators of organizational culture?

The knowledge of the main indicators of organizational culture allows for the identification and analysis of organizational culture. Among the main indicators are: 

Identity: Refers to the degree of identification that individuals have with the company; 

Risk tolerance and innovation: Measures the company's ability to adapt to new market situations; 

individualism: is based on the description that the individual must take care of himself and his family. Furthermore, this philosophy argues that a person is the master of their own destiny; 

collectivism: company members are concerned with the common well-being; 

Participation through this indicator makes it possible to verify the level of people's participation in the company's decision-making.  

How important is corporate culture?

For different reasons, an organizational culture is fundamental to the growth of corporations. Firstly, it reinforces the sense of identity among the people who are part of the company (employees, managers, among others).

Furthermore, the establishment of a solid business culture helps to make employees more motivated towards the collective and also in achieving the objectives set.

It is also worth highlighting that organizational culture helps to provide meaning in carrying out the actions to be carried out by employees and also provides guidance on the attitudes to be eliminated in the organizational routine. 

What are the characteristics of corporate culture?

Corporate culture contributes to the consolidation of a work philosophy . Therefore, the group of employees must create common beliefs when carrying out activities. Added to this issue, there are regularities in employees’ daily behaviors.

Furthermore, there is the presence of dominant values. These are principles that the organization expects to be shared by employees in everyday business life.

Organizational culture also influences the business climate, that is, it influences the internal environment and the emotions and feelings of employees. With this, we can say that business culture contributes to improving the environment in associations.

How to optimize corporate culture?

The good news is that a company culture can be optimized, managed and transformed, especially if we think about the medium and long term, as this practice can provide better results over time. This issue is fundamental for the organization to adapt to changes in the external and internal environment. When this happens, the company's chances of success in the market increase.

However, in some cases, managers may suffer internal resistance. Therefore, it is very important to listen to employees to make the necessary changes in the best possible way.

In this scenario, there are some strategies that can help in this context. These include motivating people to buy into the idea of adopting new beliefs and values, justifying changes and also hiring new people who are aligned with the desired culture. 

What aspects can be influenced by business culture?

We highlight the best practices for optimizing organizational culture and also discuss the importance of this concept. In this scenario, the following question often arises: what are the issues influenced by business culture?

There are several aspects that an organizational culture can be guided by and among the main ones are: 

criteria used in choosing and dismissing professionals; 

career advancement criteria (could be, for example, productivity, professional experience, among other possibilities); 

performance evaluation criteria; 

period of stay of people in associations and the turnover rate in companies. 

As you can see, the development of a business culture is essential for business growth in the market. Through this practice, it becomes possible to engage employees in achieving organizational objectives. As a result, they will be more productive, generate more value and will also contribute to the growth of your business.

When we consider the main benefits provided by organizational culture, we can say, therefore, that it is worth implementing this practice in your company. This is because the organization will achieve its objectives and will also be more competitive in the market.

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